BEAUTY PACKAGING: INDUSTRY SPOTLIGHT

When current designs and trends are constantly changing, cosmetic companies are always suggesting new ideas on how to create the perfect cutting-edge packaging piece. Beauty packaging products range from zipper pouches, custom paper and reusable shopping bags to fold over brush cases, boxes, palettes, and compacts. All of these pieces are commonly found in cosmetic companies’ packaging collections.

With so many unique materials, trends, treatments, custom sizes and shapes to choose from, your ideal beauty packaging piece can be custom created to fit your brand. Further to keeping up with trends, many beauty companies release limited edition makeup palettes and collections. Because of their short time release, these packaging pieces quickly become collector’s items.

To create unique branding on your beauty packaging collections, it’s best to have a variety of packaging pieces. Below are some ideas your company can start out with:

POUCHES

Beauty pouches are an ideal item to have on your person, at your desk or in your makeup case. They range from a small lightweight and compact pouch for travel to a large zipper cosmetic pouch with gussets. Beauty pouches maximize space anywhere; making them the ideal items to have. Made from vinyl, pvc, pp non-woven, cotton or nylon, a custom beauty pouch can tailor to

your brand completely. For example, to complete its unique look, add some embossing/debossing, custom interior/exterior printing, embroidery or custom zipper pulls. Your beauty pouches can also double as a gift with purchase, or purchase with purchase item as a present for your customers

Custom makeup palettes are the perfect containers to house your eyeshadows, lipsticks and bronzers. However, palettes like these aren’t just for organizing your cosmetics. With the help of custom materials, treatments and embellishments, your brand can turn a beauty palette into a collectible piece of art. Finally, use trends like color blocking, neon hues and 60s boho prints to give your palettes a new look.

SHOPPING BAGS AND BOXES

First, when creating a unique shopping bag or gift box for your brand’s beauty collection, many important components come into play: materials, sizes, inserts, and treatments. Shopping bags can be fun reusable tote bags made from pp non-woven or pp-woven. They can also be holographic or a metallic foil trendy shopper with unique handles. Whatever

Similar to shopping bags, cosmetic boxes can also tie into your beauty packaging collection. Branded boxes can be constructed from various materials, customized to your brand and have a variety of different styles. However, most cosmetic boxes are either pop-up boxes or rigid setup boxes. These boxes can easily secure your beauty products through shipping or gifting. As an added bonus, gift card boxes can also dress up your company’s gift cards.your brand identity, we can make your beauty-ful shopping bags into an eye-catching piece of art.

Above all, popular and start-up beauty companies alike are adding these items to their collections as trendy container programs as well as gift with purchases. Using popular materials and custom embellishments will create items that are

specifically tailored to your brand’s identity. Customers will use your beauty packaging products currently and for years to come.